Work

Conducting exploratory and evaluative survey, usability, click, and heuristic analysis testing to support multiple Allstate design teams improving website and app experiences.

Conducted user interviews and usability tests for web and mobile e-commerce websites to inform a/b testing and web optimization services. Synthesized and presented findings to client leadership.

Established alliances and conducted 1:1 therapy with clients. Completed intake interviews and clinical case formulations with psychologists to identify themes and prioritize treatment goals.

Mapped potential user flows. Researched, wrote, and edited evidence-based articles and copy tailored for young adults. Investigated UX benchmarks to improve platform clarity and flow.

Utilized Motivational Interviewing (MI) and digital assessments with individualized feedback in discovery interviews with 80+ students, leading to decreases in overconsumption.

Completed full evaluations utilizing semi-structured clinical interviewing, direct observation, and psychological assessment measures to confirm the presence of DSM-V based diagnoses.

Assisted with experiential and ambassador brand marketing opportunities. Interviewed and assessed candidates recruited for corporate rotation program. Provided new-hire onboarding.

Worked on qualitative and quantitative research projects for future cars. Conducted product testing & benchmarking. Led a field study on a driver’s training program to assess suitability for use by team members.